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Who owns the IP when you use GPT?

Here we’ll break down AI topics that matter, open your mind to use cases, and keep you ahead of the curve.

Our #1 goal is to be useful. So please shoot us an email 📩 if you have questions or feedback, and especially if you implement something we share!

Here’s what we’re covering today:

  • Digging into one of the biggest blockers in adopting AI: data ownership
  • Use AI image generation to help create your next brand book
  • A reading list focused on some important OpenAI updates

So, Who owns the IP?

Data privacy and data ownership concerns are becoming some of the biggest blockers to AI adoption in business. We hear this from you, a lot. And it’s a big topic.

So today, we’re going to break down two specific questions:

  1. What happens to text input/output in ChatGPT?
  2. What happens to text input/output in GPT3?

Let’s dig in.

ChatGPT is still in free research preview. Open AI has explicitly stated they are offering this product for free in exchange for feedback and usage data. That’s how ChatGPT is improving over time (reinforcement learning from human feedback).

It’s safe to assume (1) your inputs and outputs are being used in some way to improve the model and (2) researchers might specifically look at your data to study ways to improve the model.

In contrast, GPT-3 is more ready for proprietary use.

If you’re new here, GPT-3 is the AI model behind ChatGPT which you can access directly by going to the Open AI playground and you can even use in your own products via their API.

We read Open AI’s terms of use on 1/28/2023 and here’s what we found:

  1. You own all input (prompts)
  2. Open AI assigns you the right to the outputs (generations)
  3. Open AI can review inputs and outputs (content) to improve its models or services
  4. You can request to opt out of that review by emailing

Please note: this is not legal advice and we are not lawyers. Please consult an attorney for legal advice.

There were some other interesting parts:

  1. An explicit callout that generations may not be unique across users (something we know)
  2. Content requested by and generated for others users is not considered your Content
  3. A way to submit copyright complaints that would “censor” future generations coming out of the model
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